Blog conclusions can be very powerful in terms of getting returning visitors as well as to imprint a strong impression in your visitors’ minds.
Though conclusions are typically tiny snippets, this is one of the cumbersome processes while you write a blog post.
It really takes time to write a good & powerful conclusion while you finish writing content because a blog post should be fascinating from top to bottom.
Also, this practice helps you to make your on-page SEO holistic and powerful which is often overlooked by most bloggers.
- Read the complete Guide to On-Page SEO for 2020 (Beginner Friendly)
To make your blog posts sound great at the bottom…
I’m gonna give you some unique ways of writing blog conclusions.
The ways are unconventional and you won’t be able to find them anywhere else.
Let’s get started:
#1: Generic CTA Conclusion
A Generic CTA Conclusion is a type of conclusion which persuades or encourages a reader to take such action using the resources they have just read in the blog post.
This type of conclusion will start with a phrase which will invoke such emotion to take an action. And the phrases will be like:
- Over to you
- Now it’s your turn
- Go and try it yourself
And the list goes on…
You can easily notice that these phrases are asking the readers to start taking action.
Following the CTA phrase, you can ask or suggest the readers regarding the issue they are going to solve.
Ask them if they had faced the same problem before?
If they do, how did they manage the issue to solve that?
How they are likely to use your tactics in their future projects?
Ask them to share their thoughts regarding your article.
Suppose you are writing about reducing the bounce rate of a website…
In that regard, you can ask some questions like:
Have you ever been going through such a high bounce rate on your website?
If you have been, then how did you manage to restore the issue that you had been facing?
And how are you going to use these tactics in your future projects or articles to keep the bounce rate lower than before?
Share your thoughts in the comment section below and do let us know.
Use the Conclusion Precisely
This type of conclusion suits best with a how-to or any type of actionable article.
But if your creativity appeals, you can also integrate this conclusion into other types of articles also. Just do keep in mind that your conclusion is relevant and flowing with the content type.
#2: Advisory CTA Conclusion
This is the conclusion which tells the readers the exact action they need to take right after.
To do this, craft a conclusion phrase which will exactly tell the readers about the next step.
The phrases could be like:
- Focus on UX Instead of SEO (In case you are writing about search engine visibility)
- Embrace Your Existing Customers (In case you are writing about Conversion Rate Optimization)
- Meditate for at Least 20 Minutes a Day (In case you are writing about meditation techniques & benefits) etc.
Following a conclusion phrase, you can suggest them or ask them such questions like:
On which things they need to focus more.
Why they need to focus more on those things.
Tell them about the result they’ll most likely to get by following the objectives.
Suppose you are writing an article about SEO Best Practices…
In that regard, craft some questions like:
Focusing more on User Experience (UX) will give you better results compared to just on SEO.
Because optimizing your website only from the UX point of view will also eliminate all the possible Google penalties in the near future. UX can also give you more power to understand your prospects or customers whereas SEO can’t give you.
Optimizing your website for UX could save you from search engine penalties, could drive you more sales & leads and eventually more customer satisfaction & engagement.
Use the Conclusion Precisely
This conclusion suits best with the articles which discuss a single topic or give a solution to a single conundrum.
Alternatively, if you want to apply this type of conclusion in contents which take more than one topic to come up with a solution, then extract the most important point to highlight it as a conclusion. But remember that, you should do this only if the point is most relevant and also playing a big role in solving such a problem.
But personally, I recommend using this conclusion only in single topic articles.
#3: FOMO Conclusion
FOMO (Fear of Missing Out) Conclusion is a type of conclusion which triggers fear or anxiety among your blog readers.
A FOMO Conclusion ensures that your readers not only just read your articles but also apply them right after they finish reading a particular post.
The conclusion phrases that invoke FOMO are like the following:
- Get Ahead or Fall Behind (In case you are writing about a futuristic topic that will go mainstream in the near future. And who wants to get fall behind? That’s a FOMO!)
- Stay Healthy or Sick (In case you are writing about Healthy Lifestyle tips. And who wants to get sick tomorrow? That’s a FOMO!)
- Be Trendy or Antiquated (In case you are writing about fashion trends or vogues for fashion conscious people. And who’s that fashionable person wants to stay old-fashioned? That’s a FOMO!)
Following a FOMO Conclusion phrase…
You can suggest, recommend or ask your readers some questions like:
What other people, organizations or companies are doing/using and for what reason? Or in what pace people are adopting that new thing?
The futuristic or prophetic look they need to take at the potentiality of the subject that might proliferate in the coming days. Or the adverse effects they might get if they don’t follow the tips or resources that you’ve provided.
The benefits they’ll get by adopting the things that you’ve specified in your article. Or just ask them what they think about how these things will change their way of life.
Suppose you are writing about using Bitcoin or Cryptocurrencies…
In that regard, you can craft a conclusion like:
All of the tech geeks and smart people are using Bitcoin and the adoption rate is significantly increasing day after day.
Take a closer look at the Blockchain technology. And you’ll quickly realize that it is more than a currency and can be applied to many other things (like keeping records) to eliminate lots of hassles.
Using Bitcoin is easy but understanding, storing, securing & mastering them is not that easy. If you at least seldomly transact via Blockchain, you can give a pat on your back when this technology will go mainstream.
Use the Conclusion Precisely
A FOMO Conclusion goes best with articles which describe a potentially valuable thing that if ignored might result in loss of prominence, expertise, money etc. There are no specific criteria to apply a FOMO Conclusion, you just need to apply the creativity & integration to get the most out of it.
You can also use this type of conclusion to convert your readers if you are writing about your product or your product is intimately related to the topic. Because FOMO can bring you more sales also!
#4: Fragmented Conclusion
I was quite fascinated and coined a term to impart the tactic of concluding a blog post in a unique way.
So what is a fragmented conclusion?
A Fragmented Conclusion is a type of conclusion which gives conclusion multiple times for each and every point of an article.
The Fragmented Conclusion can only be applied to listicle blog posts. This way the Conclusion ensures a clear & precise actionable insight of each and every list item of a blog post.
Fragmented Conclusions are more articulative compared to one single Conclusion which takes all the points and headings together to give a gist of an article.
The post you are reading right now is, in fact, using the Fragmented Conclusion!
There are a lot of ways to make a Fragmented Conclusion phrase and it depends on the topic or the list of items you are writing about.
For your comprehension, the phrases could be like:
- Do this Next Time Correctly (In case you are writing about Digital Photography Tips. And this conclusion is concisely elaborating the correct way of capturing or setting such a manual action the next time you’ll take a photograph. The things could be like ISO, Shutter Speed, Focal Length etc.)
- Make it a Regular Habit (In case you are writing about Being More Productive. And this conclusion will precisely articulate the steps you need to take to start the activity from the very next day. The things could be like doing one thing at a time, checking emails & social accounts only at a particular time, making to-do-lists etc.)
- Give it a Spin (In case you are writing about Types of Hairstyles and how to style each of them. And this conclusion will encourage the readers to try such a hairstyle by themselves. In this section, you can even link to the products that are needed to style the hairs. That’s a nice way to convert your readers!)
Following a conclusion phrase, you can fragmentally ask, recommend or suggest your readers…
Like the following:
The real action they need to take to get things done, make things work etc.
If the struggle persists, tell them what further action they need to take. Like, what you do personally to overcome that obstacle.
Suppose you are writing about Top 10 Short Hairstyles for Men with how to style each of them.
In that regard, a Fragmented Conclusion can be written like the following in the case of making a Quiff Hairstyle.
A quiff can only be achieved by using a round brush, a hair dryer, and a sea salt spray.
If you don’t have a sea salt spray, you can also use a pomade or apply a little bit of quick dry hairspray on the round brush and blow your hair by slowly rolling back the brush to the crown area.
Use the Conclusion Precisely
If you have a lot of listicle blog posts, then find out some well-performing posts and start writing fragmented conclusions at the end of every list item. This makes each point more digestible and rememberable.
Additionally, if your listicles are full of affiliate products or your own products, include a link to that product. But only in the case, when you have to naturally write the name of the product without knowing or deceiving the readers to generate sales.
#5: Recital Conclusion
A Recital Conclusion is a type of conclusion where the most important points are written as a checklist. It is typically done if the article is a bit overwhelming.
A Recital Conclusion is the easiest to write because it needs the lowest part of your creativity.
The phrases that can be written to make a Recital Conclusion are like the following:
- Key Takeaways
- Things to Remember etc.
Following the conclusion phrase just write the significant points that one should remember.
If you need an example, see this post about Robots.txt there I have made a Recital Conclusion with the most important ones. Just do remember that the checklist shouldn’t be too long as well as the sentences.
Additionally, you can write a brief description of the checklist before you start writing the important points.
Need some examples?
Here they are:
I know the things that need to be considered are a bit overwhelming, so I compiled a quick checklist to get things done with ease.
The steps that you need to take could fly over your head and in that case you may refer to the following checklist to streamline the process.
Use the Conclusion Precisely
A Recital Conclusion goes best with Step-by-Step Guides and listicle blog posts. Because in these cases a reader should ensure that he is following the necessary steps to get the most out of something.
Additionally, you can use your creativity to integrate it into other types of articles also. In which case it really make sense to build a small checklist for quick reference. There’s no surefire way.
Which of these conclusions are you going to use in your next blog post?